Advertising on the edge: H.W.TURNER

Making use of every inch of promotional space. H.W. Turner was obviously determined to catch the eye of pedestrians and travellers on their way down St Helens Street towards the town centre. He - it usually was a 'he' - made use of the projecting edge of the building which houses Robertson's Florist shop for a vertical sign in plain capitals on a pale-coloured painted panel with rounded corners. Just the width of an alleyway gives enough advertising space! There are centred full-stops after the 'W' and second 'R'. (Close-up below.) Unfortunately the gat has been replaced with a taller version which covers more of the sign. Just round the corner in Argyle Street see the Ipswich Board School crest/lettering and Harry Seaman sign; or travel further up St Helen's Street for bulding name plaques and dates, also read about the Ipswich tramways, powered intitally by horse and later by electricity, which travelled along this road.
- Ipswich Historic Lettering: H W Turner
Other 'leading edge' lettering is seen at the Grosvenor Hotel at the bottom of the fearsomely busy Berners Street, on the corner with the curly, narrow Bedford Street (below). An old fashioned, but eye-catching advertisement.

... and the Chemist in Felixstowe Road.

Nearby in Dove Street...
Now shielded by a newer building and partially covered with coloured rendering, the end wall of the Persian and Oriental Carpets dealer (formerly used by The Wolsey Theatre Costume Hire), opposite the Dove public house's carpark: a corn miller's trade sign. (Close-up below.)
Ipswich Historic Lettering: R H Kent
'R.H. KENT (?)',
'CORN, FLOUR' and
'MEA' (possibly from the word 'Meal')

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©2004 Copyright throughout the Ipswich Historic Lettering site: Borin Van Loon
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